Marketing & back-office plan

How we grow visits and revenue online and offline — and how the admin app becomes a full sanctuary operating system.

Online marketing

Every social post ends with: play GTFA → earn tokens → feed a real animal → join Patreon for daily bonuses.

Reels/TikTok/Shorts: 15s animal moments + QR on screen. Pin link-in-bio to /app/scan and /membership.

Weekly photo posts, Q&A, and landing pages for “animal sanctuary Epping”, parties, school visits.

After booking: passport challenge. After visit: adopt + Patreon. Monthly: wish-list item of the week.

Meta/Google geo-fenced 20 miles: parties, half-term open days, GTFA “feed a real animal” creative.

Free education visit for local creators/teachers in exchange for content + passport pack sales.

Printed labels already in admin. Hand out stamp cards / digital passport via /app/scan at entry.

POS prompts: gift voucher, adopt, Patreon flyer with QR to membership.

Libraries, soft-play, garden centres, hotels — voucher racks and “family day out” posters.

Half-term themes, night feeds (ticketed), corporate CSR days, birthday open evenings.

Rescue stories to Essex Live / BBC Essex; parish newsletters; supermarket community boards.

“Scan to learn / play to feed” boards near entrance linking GTFA + Patreon.

Goal: one app where staff prove duties, raise animal concerns, run till sales, fulfil game feeds, and see full stats — from POS to welfare.

Duties board with staff check-offs
Animal concerns + care logs
Medical file: vet PDFs, prescriptions, medicine checklists, weights
Stock & enclosure register with low-stock alerts
POS till (tickets/shop/café) with voids, discounts, stock link — Roller replacement path
Clock in/out + QR + payroll periods
Unified calendar (+ Google) across bookings, shifts, meds
GTFA feed queue → care log
Ops stats + analytics